Since 2015, Mercedes‑Benz has been engaging in an intensive dialogue with women around the world through the global “She’s Mercedes” initiative, with the aim of more specifically addressing their needs and the way they regard the topic of mobility. We believe in the power of inspiration to create great things and inspire women all over the world – after all, the brand has been shaped by strong, successful women from the very beginning.

The goal is to establish Mercedes‑Benz as the modern, luxury automotive brand for women and to position the brand attractively for women and men alike.

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